.YOU MAY certainly not know it, but various fonts generate different feelings. Serif typefaces, with little movements by the end of characters, are actually usually found in books as well as newspapers. They appear trusted as well as reliable. Sans serif fonts, which are plain, can easily appear contemporary as well as laid-back. Visual congruity gives viewers a feeling that they know where they stand it assists to create depend on. In the case of The Business analyst, it prepares the hue for our writing.